Pharmasim - The Marketing Management Simulation

FREE WINNING GUIDE AND TIPS

Free support for Round 1 and 2

Email: pharmasim2012@gmail.com

Blog: pharmasim2020.blogspot.com

ROUND BY ROUND DECISIONS GUIDE AND TIPS

ROUND 1

For Sales Force Distribution

Increase total number of sales force

Allocate into each channel based on sales of last round

For Brand Reformulation

- You can change formulation for Allround in round 1 (improve product by remove Alcolhol)

- Later, in round three can add Allround Plus (line extension), add more functions

- Later, in round five can add a new product Alright (for nasal)

- And in round seven can reformulate Allround again (get to max benefits or max functions)

Pricing

Increase price based on Inflation rate (or use 3%)

Set decisions for Volume discount

Higher support for higher sales volume order, to sell more

and also higher support for higher size order to encourage customers by with larger order size.

Setting decisions for advertising

Select targets for Allround - Cold

Select key benefits and all set ads messages

Set decisions for Promotion

Focus more in higher sales channels

ROUND 2

Set decisions for Ads for Round 2

Note to set targets, benefits and ad messages (adjust if needed)

Also can increase budget for ads, early rounds need more advertising budget.

For Brands, adjust formulation if needed

Can drop alcohol to meet customer demands better

For Pricing, increase prices to maintain profit, keep track of inflation (3%-4%)

Discount volume also need adjusted each round, increase more for higher sales order sizes.

Set decisions for Promotion, early rounds require high promotion and samples.

Coupon is also needed to increase sales.

Set decisions for Sales force.

This is key to increase sales

But also need control to balance cost and profit.

Increase sales force to higher than top competitors

Allocate sales force based on sales of each channel.

KEEP MOVING FORWARD TO WIN THE NEXT ROUNDS WITH TOP SALES, PROFIT AND STOCK PRICES.

GOOD HEALTH AND SUCCESS !

Pharmasim 2021

The Marketing Management Simulation

FREE WINNING GUIDE AND TIPS

Free support for Round 1 and 2

Email: pharmasim2012@gmail.com

Blog: pharmasim2020.blogspot.com